What is SEO?

What is SEO all about? (search engine optimization):

Why is SEO important?

This month, billions of searches will be done on search engines. These searches will be done by an individual looking for something: products, services, information etc. Whether you sell products online or offline or offer services just within your city or globally, your prospects are looking for your products or services online every day. Naturally, these search engines are the most important place to have "store frontage" in today's business environment.

Why does Google or any search engine care who shows up on search results?

Lets say, for example, you sell books online. You will be competing with the other 241,000,000 websites which Google has indexed as book sellers online. "So why do they care if I get exposure?" you may be asking yourself. Now, lets say for example you are a customer and you visit Search Engine X to look for books online and the first result is CompanyY.com. So you click on CompanyY.com and it takes 3 minutes to load. You decide to go back to the search engine and try the next result. The next website is difficult to read and has confusing navigation so you go back and try the third result. You find that the third search result has overpriced books and a bad selection so you make the decision to try a different search engine! Search engine X has just lost a user! The major search engines spend millions of dollars each year working to develop the ultimate site quality measuring tools to ensure that they provide the best search results and obtain the most traffic.

What is SEO?

Google's search engine spiders and robots (tools used to obtain website data) are far and away superior to any others on the web today. For that reason they provide the best search results, get the most visitors and are the most important search engine to try to cater your website to.

Who is SEO Champion?

We bring 7 years of online marketing experience to Minneapolis companies. Our systems and tools were developed to master the art of internet user behavioral psychology and manipulate Google's 250+ Page Rank Perameters to create a program that enables any business to establish and maintain a strong internet presence. Results will be seen immediately and the benefits will last for the life of your business. Through dynamic exposure, optimized layout, optimized copy, visitor behavior tracking (analytics) and 100% automated lead management. Once we implement your SEO campaign, it is as easy as checking your email to maintain and takes less than an hour a week to manage! We turn all types of companies into industry leaders with the same SEO tools that we used to help companies like eBay, Yahoo! and AMEX develop their online marketing programs. It worked for them and we know it will work for you.

The opportunity for you!

Google uses over 250 parameters to rank websites. These include: time a site takes to load, pages visited per visitor, time spent on website, percentage of visitors who leave the site right away vs. total visitors, repeat visitors, total number of objects on a page, percentage of relevant words on a page, size and position of relevant words on a page, META tags, total number of words on a page, website age, internal links, fluidity of internal website navigation. Unfortunately, Google does not release their formula for ranking sites. However, they do release recent ranking formulas. So if you are consistently reading code from search engine spiders, robots and important web portals and you beta test website content, design, copy and marketing outlet strategies all day like we do then you can hit an SEO homerun with every website you optimize!

Read the SEO Dictionary


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