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The first thing we want to do is find out what keyword terms are searched most by our target market.  Following this link to the Google Adwords Keyword Volume Estimator will help us gauge what people are are searching for on the search engines.  The results will display advertiser competition, local monthly search volume and global monthly search volume. (It is advisable to make sure you gauge the value of your website to the popularity and competition for exposure.  For example, if I were to start a diet blog today.  Trying to target the search term diet to capture the millions of free visitors who search that term each month would yield little success due to the fact that there are over 10 million relevant and highly valued websites for that term.  I may go with Best Diet For Busy People and try to take advantage of the 4,200 global monthly searchers.  Over time, as your ranking and history become stronger, you can up the anti and keep targeting broader and broader searches!

When searching for potential keywords to target, the right hand side of the results column will give us an option to select the "Match Type":

      Broad match: keyword (no punctuation)           Allows your ad to show for searches on similar phrases and relevant variations

      Phrase match: "keyword"                                    Allows your ad to show for searches that match the exact phrase
 
      Exact match: [keyword]                                        Allows your ad to show for searches that match the exact phrase exclusively

      Negative match: -keyword                                   Ensures your ad doesn't show for any search that includes that term

GET KEYWORD IDEAS!

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Selected a search term that you would like to see free exposure from on the search engines?  Good!  Now lets see where you stack up against other sites on the web with this rank checker.  Enter your website and the search term you would like to target and your ranking profile will be displayed here.  If you are not where you want to be, don't worry!  We've got you covered!  Learn more
Keyword Position Check
How are your keywords ranked by the search engines?

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